Writing for the web is different from other media for a very simple reason: people can answer back. This creates great benefits, such as the ability to start dialogue - but also some pitfalls. This 'live' quality to writing a blog requires a particular approach which can be a very powerful way to communicate and engage an audience. However, we know that a blank blog page be a daunting prospect. So, to help people engage and get going, w
e break the subject down into four areas:
1) Concept - What is the blog for? There's no shortage of blogs out on the web so it's important that you know what the blog is for - before you start. Identifying this focus from the outset will be of particular use as the blog develops.
2) Environment - Blogs are simple tools for engaging in online conversation. And there's plenty of conversation to be found. Before you begin, it's vital to identify relevant forums and conversations. Not only to understand what is being said, but by who and why.
3) Content - Having established what the blog is for and the environment it will be 'living' in, the next step is to create a plan of content for at least a six month period. This doesn't need to be set in stone or overly detailed. However, it is helpful to think about the main subject areas and strands you will focus on. If only so others can understand what you are trying to do and become involved.
4) Platform & Tools - There are so many different blogging and social media tools available that the choice can be overwhelming. However, choosing the right main three or four tools for you is the key. At Blog School we will run through the many options and look at examples of how they are used effectively - and not so effectively - by other companies.
